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| Creator: Emma McIntyre| Credit: Getty Images for Coachella Copyright: 2023 Getty Image |
BLACKPINK 2025 comeback is officially underway — and it’s bigger than ever. After 2 years and 8 months, the queens returned as a full group and premiered their brand-new single “JUMP” during the explosive opening night of their DEADLINE world tour at the Goyang Sports Complex Main Stadium.
HERE'S THE BUZZ :
On July 5, BLACKPINK shocked fans by unveiling their unreleased single “JUMP” live onstage — a first glimpse at their bold return. The performance marked their first official group comeback since 2022, instantly igniting social media and setting the tone for what could become their most legendary tour yet.
The DEADLINE tour isn’t just about music. It also launched a fan-forward initiative in partnership with the Korea Popular Music Performance Industry Association. The campaign includes an Anti-Scalping Quiz event, where fans can win exclusive limited-edition stickers just by participating — proving once again that BLACKPINK is for the fans.
FANS REACTION :
BLINKs were not ready:
“JUMP is THAT song. We’re back in our BLACKPINK era 🔥”
“This stage, the visuals, the vocals??? 10/10 no skips.”
“They came back and said, ‘It’s over for you girls.’”
“I just know they’ve been cooking for 2 years. JUMP is a banger.”
“Jennie ate that choreo UP omg.”
MY HONEST TAKE : 🐝
“Honestly? “JUMP” didn’t do it for me. After nearly 3 years, I expected BLACKPINK to return with something bold and fresh — but instead, they played it way too safe. The track follows the same YG formula we’ve heard before, and not in a good way. Pink Venom had more impact than this. It felt recycled and underwhelming. I’d rate it a 5/10 — forgettable at best.
What Do You Think ?
Did “JUMP” live up to the hype? Are you excited for the rest of BLACKPINK’s DEADLINE tour? Let us know in the comments 👇
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