Aespa’s “Dirty Work” Gets Mixed Reactions — Did the Apple Ad Ruin the Hype ?

Are K-Netizens Loving aespa’s “Dirty Work”? Mixed Reactions Are In — But Here’s What We Think 🐝

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Aespa’s latest track “Dirty Work” just dropped on June 27, and Korean netizens are split — some say it’s underwhelming, others are calling it sleek and addictive. So is it a grower, or did the Apple ad hype ruin the full reveal?

 Buzz Hive is here to break it down.


HERE'S THE BUZZ :


Aespa officially released “Dirty Work” after teasing the track in an Apple iPhone commercial — and that early exposure might’ve backfired. Several Korean fans say the song lost impact because the best parts had already been heard. Others argue the beat, visuals, and vocals still serve — just in a more subtle, refreshing way.


Here’s what K-netizens are saying:

The ‘walk in’ part from the ad is still the best part.”

“It’ll rise on charts once they perform it. Give it time.”

“The full song felt bland… expectations too high maybe?”

“Winter’s vocals save the track. That bridge? Gorgeous.”

“Lacks an explosive moment like ‘Supernova’ or ‘We Fresh.’”

“It’s sleek and expensive-sounding. No denying the quality.”

“I love it — clean, catchy, and stylish. This is aespa’s lane.”


MY HONEST TAKE :

Let’s talk facts: “Dirty Work” isn’t a shouty, viral TikTok bait single — and that’s exactly why it works. It’s smooth, elegant, and refuses to chase trends. That alone is refreshing.


Winter’s bridge is a standout moment — subtle, emotional, and powerful. NingNing’s rap part? She OWNS it. Like seriously, this era belongs to her. The fashion? 10/10. The visuals? Luxury. The production? Clean.


I get why some fans feel underwhelmed — aespa has delivered more explosive songs in the past — but this one proves they don’t always have to yell to make noise. Sometimes the slow burn tracks leave the strongest imprint.


If anything, the Apple ad might’ve overpromised a concept the MV didn’t deliver, but the song itself deserves more love. Give it another spin — it grows.


What Do You Think ?

Is “Dirty Work” aespa’s most refreshing release yet, or did the early teaser ruin the momentum?


Let’s talk below 👇


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