After years of calling THE BLACK LABEL a ‘storage unit’ for its idols, K-pop fans are shocked — in the best way. From MEOVV to Jeon So Mi, the label is finally acting like it wants wins… not just aesthetics.
HERE'S THE BUZZ 🐝
For a long time, THE BLACK LABEL had a reputation for keeping their artists tucked away with rare comebacks and even rarer promotions. But in 2025? That reputation might be changing.
First, their rookie girl group MEOVV made a splash with their latest comeback. Then came the debut of ALLDAY PROJECT, the label’s first co-ed group. Now, Jeon So Mi is making her return — and fans say the rollout actually feels… planned.
From high-quality teaser images to a consistent drip-feed of promo content, netizens are praising how the label is handling So Mi this time around. It's a major glow-up compared to her last release drought.
One fan wrote:
“Really looking forward to So Mi. It’s been forever since her last comeback, so I hope they go all in and push her properly this time.”
FANS REACTION :
Here’s what the buzz sounds like online:
> “THE BLACK LABEL really opened the treasure chest!”
“Finally feels like they want So Mi to win.”
“The teasers are so luxe. YG + BLACK LABEL got that quality, I’ll admit.”
“If the song slaps, it’s over for y’all.”
“Please… anything better than ‘Ice Cream’ 😭”
“This is her redemption arc. Let’s go!”
MY HONEST TAKE :
Let’s be real — Jeon So Mi is overdue for her real era.
Yes, she's always been a star, but it felt like she was coasting on potential instead of being pushed. Now, with MEOVV and ALLDAY PROJECT setting the stage, THE BLACK LABEL seems to finally understand that just vibes and visuals aren’t enough.
The teasers? Chef’s kiss.
The energy? Finally right.
The stakes? High — because let’s not forget, she’s coming off one of the most clowned singles in K-pop history with “Ice Cream.” (Yes, I said it.)
This comeback isn’t just a song — it’s a redemption story. And if they nail it? So Mi’s back in the game.
What Do You Think ?
Is THE BLACK LABEL finally doing their job? Or is this just a one-time push?
And will Jeon So Mi redeem herself with this comeback?
Sound off in the comments 👇
#JeonSoMi #THEBLACKLABEL #KpopComeback #KpopNews #MEOVV #ALLDAYPROJECT #YGEntertainment #BuzzHive #KpopPromotions #KpopRedemption
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